Customized services for internationalization on the German-speaking and Italian markets

Thanks to many years of experience with projects of internationalization through regular collaborations with the German Federal Ministry of Economy and Energy and the Ministry of Agriculture, we are able to offer various forms of personalized services in order to internationalize your business and assist it in entering German-speaking markets such as Germany, Austria and Switzerland as well as the Italian market. In the following you find a description of the services we offer to companies which strive to enter international markets or reinforce their standing on these.

1. MARKET AND TARGET ANALYSIS

Research activities through web engines, associations of the sector, trade fairs and specialized press. Identification of German, Italian and other foreign competitors on the market.

Short description in your language and specific information on the competitors, as for example: web, similar products and services, number and type of trade partners, show room, sales outlet, local representation and references.

First list of specialized distributors, commercial agencies and agents. In this phase we also identify unknown alternatives on the domestic market.

Database of potential clients. Each company is provided detailed information on potential clients. Studying the websites and specific documents about their products/services makes it possible for us to elaborate the research and obtain proper results.

Particular and thorough research on the market situation and market trends through the study of articles in the specialized press and integrating results from social media and web investigations.




2. COMMUNICATION IN TARGET LANGUAGE

Creation of a company profile in the target country’s language (probably German or Italian) in PDF format, which emphasizes your company’s strengths and professionalism and at the same time points out your target sector in the target country.

Composition of a personalized letter complementary with the company profile which contains a detailed description of the offer.






Complete website in German, Italian or English: A basic instrument which is indispensable for the acquisition of partners/clients and sales, but especially for the brand to gain recognition on an international level.






Detailed and complete compilation of material which describes company, products and services offered.

Schedules of the single products, catalogues and price sheets in German or Italian language (depending on your target) facilitate the activity of acquiring potential clients on all levels.






Audio-translation and subtitles for already existing videos.






Examples of company profiles and catalogues of our previous clients and projects:
3. ACQUISITION OF PARTNERS AND CLIENTS

For the whole process of acquisition our offices in Berlin and Rome (depending on your target market) will be at your service and handle the incoming requests from potentially interested clients.
Our team will always stay in contact with your domestic office and serve as bilingual secretary, forwarding and translating each request in professional manner and with attention to your commercial objectives.






Our employees operate in three languages on business level and are specialized in collecting and selecting information and requests regarding B2B and internationalization. For each bargain they prepare clear and useful reports for the decision makers of your business incorporated in the request.






Your brand, your products and your services in the specialized press. We choose the best magazines, web applications, blogs and social media channels on the target market and elaborate professional information material on your products/services to support your company’s market entry. Furthermore we contact the editorial offices, negotiate publications and support you during interviews in German or Italian language.






After identifying and selecting suitable contacts from our broad database – by reference to the criteria defined in the first phase (market analysis) – the following activities of telephone marketing take place during the whole project period:

  • Amplification of the database
  • First call
  • Mailing of information material
  • Telephonic follow-up
  • Mediation between client and potential buyer

In addition to “traditional” advertising and sales strategies as well as offline market research, further potential clients and business partners can be approached through web marketing.

This includes the improvement of positioning and marketing in respective search engines, pay-per-click, banner campaigns, article marketing, DEM and newsletter, plus the maintenance of social media

The company website as a platform for e-commerce and the promotion of your brand as well as the release of product/service catalogues.

The success of the market entry activities is subject to the analysis of page impressions, search engine optimization, the intelligent administration of results and adaptation of applied strategies. The products/services will be advertised and merchandized via e-mail and social media.

Adaptation and elaboration of the standard form in the target country’s language, for both interviews of particular persons and anonymous surveys. The target is defined regarding the previous analysis and your objectives; then the survey will be conducted with selected contacts from our internal data base, so that we can create a representative study of the sector.

The surveys will be conducted showing our phone number as well as in anonymous ways. Afterwards we translate the results into English, German or Italian and compile an instructive final report including analyses of the ascertained data. In total there will be around 30 interviews.

Implementation of a direct marketing campaign addressing the target contacts defined in previous phases. After an initial contact and the submission of information material via e-mail, the contacted companies, if interested, are offered a business meeting with you in their own headquarters in order to discuss a potential collaboration. Contacting important responsible persons working for the companies, we can guarantee binding promises or refusals.



4. BUSINESS MEETINGS WITH POTENTIAL CLIENTS/PARTNERS

After receiving the company profiles we arrange appointments with potential clients/partners in their own headquarters, so the ideal business partners and clients can be assessed easily and a potential collaboration can be discussed personally. Minimizing distances and hours will help to make best use of this business trip.

Cram course on how to interact with Italian or German business people to optimize the results of the organized business meetings. That way doing business won’t be obstructed by intercultural differences and the conversation can be held in a professional manner.

We always try to arrange the colloquies in English language. If the dialogue partner prefers to talk in his own (the target country’s) language, we either hire the best value local interpreter or send a skilled SBS collaborator to accompany the delegation and represent your business in the target country’s language.

5. FOLLOW-UP

Chances for a market entry and potential results of our operative marketing activities might be your participation in public tenders or making offers to the target businesses encountered in previous meetings. In consultation with your company’s responsible persons we handle these tasks and translate your offers, check deadlines etc.


Right after the end of the business trip to the target country, the follow-up begins, which aims at staying in contact with interested potential clients and embrace eventual future business opportunities. We re-establish contact with the interested companies as well as with those who have not yet given a final response regarding a potential collaboration.

Our database is grounded on the program Microsoft Access. The existing contacts are frequently updated and extended and the results of each phone call with your company’s responsible person noted.

This option is not included in the standard offer, but a cost estimate can be requested. It includes all data and files collected concerning the database and potential clients. Meanwhile the standard offer allows for the export of all data in excel format, so you can use the data for future sales and promotion activities.




6. VALIDATION, ASSISTANCE AND EXTENSION OF THE CONTACTS

Support and consulting of your sales department with the generation of offers and contracts. With another quotation we also provide the services of two experienced law experts for handling legal issues and questions that could appear on the new international affairs.

Even after finishing the final report we support you by encouraging strategic partnerships in order to render possible new business opportunities.

In order to enhance the awareness for your brand and product/service on the target market, we organize events directed towards so-called “multiplicators” and final clients.

We support you with the selection of suitable trade fairs, with the preparation and performance of trade-fair appearances and with the selection of suitable personnel for the linguistic and technical mediation at the exhibition stand.

Our competences also include the organization of workshops for presenting your product (e.g. tastings) and inviting potential buyers. This service can be included in the follow-up, too.

By cooperating with professional partners on the target market, the promotional activities can be easily coordinated. Therefore we provide communication material in the target language and supervise the project development and its results.


Assistance with the acquisition of future partners for the intelligent management of corporate identity (Corporate Management).

Monitoring of the partners’ activities (corporate image, prices, sales strategies, knowledge of products/services, etc.).

Organization of courses and trainings for trade/sales partners: Advanced training in the realm of communication strategies for an optimized application of the products/services offered and for the improvement of sales activities.

Outline and execution of marketing events on the target market, among others: trade fairs, workshops and „unconventional“ marketing-events.